Marketing Principles presents strategies for optimal marketing and distribution of products and services. We will examine how marketing consequences influence the decisions marketing managers make. The course emphasizes product planning, promotion, distribution, and pricing based on theories of consumer behavior and market segmentation. The arc of this course will begin with on overview of Marketing strategy and will then fill in each foundational area such as Environmental Scanning, Consumer Behavior, Product development, Service marketing, Pricing strategy, Distribution strategy, Promotion strategy, Global marketing, and Organizational marketing issues. Students will learn the general principles for each area and will then practice skills and demonstrate learning via hands-on experiments, in-class research, and out of class field trips.
- Teacher: Shelly McVay