This course is focused on giving students hands-on business project experience. Students are assigned to 2-3 person teams and assigned to local businesses to work on actual business projects covering such topics as new product development; identifying new consumer segments; researching various cost and pricing options or new channels of distribution; or developing new promotional campaigns. Students work closely with the client and the professor to develop project management plans used in actual business. Students also develop crtitical thinking skills by reading business publications and interacting with other students via written reviews and debate on key themes.
- Teacher: Shelly McVay