The primary objective of this course is to provide the students with comprehensive exposure to the significant topics facing the Sports Business industry.

 

COURSE OBJECTIVES:

 

Through a range of class lectures, class discussions, relevant guest speakers and possibly experiential learning opportunities, students will be exposed to multiple major topics affecting the business side of sport. Students Will:

 

1.   Become familiar with key concepts & terminology that are unique and relevant to the sports business industry.

2.   Understand and demonstrate the importance of management, finance and marketing principles as they pertain to global sports entities.

3.   Gain an appreciation for the unique challenges involved in managing sports business enterprises in rapidly changing environments.