Students will select either an applied or theoretical research approach to analyze a public relations campaign. Applied research gives students the opportunity to create and implement a campaign for a public relations client in a public relations agency environment. Students apply research, strategic planning and problem solving to meet client needs. Students design, execute and evaluate appropriate integrated campaigns for actual clients. Alternately, students may select a completed public relations campaign to research and evaluate using a public relations communication theory. All students will present an analysis of journal or convention paper quality.