The primary objective of this course is to provide the students with comprehensive exposure to the significant topics facing the Sports Business industry.

 

COURSE OBJECTIVES:

 

Through a range of class lectures, class discussions, relevant guest speakers and possibly experiential learning opportunities, students will be exposed to multiple major topics affecting the business side of sport. Students Will:

 

1.   Become familiar with key concepts & terminology that are unique and relevant to the sports business industry.

2.   Understand and demonstrate the importance of management, finance and marketing principles as they pertain to global sports entities.

3.   Gain an appreciation for the unique challenges involved in managing sports business enterprises in rapidly changing environments.


This course is a survey of the major human resource management functions including legal concerns, planning, staffing, training and development, performance management, compensation, health and safety and employee and labor relations. Behavioral research in the area will be examined. Special application exercises or service-learning opportunities are used to enhance skill development. Prerequisites: BUS 202 and sophomore standing